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Beauty Mask #5 from the series Beauty Masks

Beauty Mask #5 from the series Beauty Masks

Cloe Jancis
Cutout from a mirror, 1/4 + 2 AP
26 × 30 cm
2022
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Introduction

There are all kinds of beauty routines and rituals that we don’t really need. But somewhere someone has said that we can’t do without them and aging is horrible. Wrinkles are horrible, as are stretch marks, folds, cellulite, hair, especially the gray ones. But scars adorn a man.

The desire to find the secret to eternal youth and beauty seems to have been with us for thousands of years, about as long as we have been studying our reflection in a puddle or on the seashore, although there have been no solutions. Creams, serums, tonics, oils, sprays, scrubs and masks – we would do anything to fight the aging. Or rather, to maintain a youthful appearance.

A series of mirrors depicting various beauty masks was featured in Cloe Jancis’ 2022 solo exhibition Wishing Well at the Tallinn City Gallery, curated by Siim Preiman.

About the artist

Cloe Jancis (1992) is a multidisciplinary Estonian artist whose work spans photography, video, installation, and drawing.

Jancis is fascinated by the social image of women, the performativity, myths, and expectations surrounding femininity, and the portrayal of oneself as a character. In recent years, her artistic focus has shifted toward beauty objects and rituals. She holds a bachelor’s degree in photography from the Estonian Academy of Arts (2018) and completed her master’s studies in the Faculty of Fine Arts at the Estonian Academy of Arts (2024). In 2022, she also studied at the University of the Arts Helsinki through the Erasmus program.

Selected recent exhibitions include: algajad with Ann Pajuväli at the EKA Outdoor Gallery (Tallinn, 2024); the group exhibition Nude at Fotografiska (Tallinn, 2024); the Riga Photomonth main exhibition Human Computer at Riga Art Space (Latvia, 2024; curated by Inga Brūvere and Marie Sjøvold); the group show Self on Stage at Anita Beckers Gallery in Frankfurt (Germany, 2023; curated by Freddy Langer); Second Act. Found in Translation with Sigrid Viir at Tartu Art House (Tartu, 2022); and Wishing Well at Tallinn City Gallery (Tallinn, 2022; curated by Siim Preiman).

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